MARKUPINDEX.COM · IDIOT INDEX REPORT
RXBar Variety 12ct
RXBar · Food / Snacks
CANONICAL STAT
The estimated idiot index of the RXBar RXBar Variety 12ct is 4.2x — it retails for $26.99 while its raw materials cost approximately $6.5.
Stable URL: https://markupindex.com/p/s526
Retail price
$26.99
Raw materials
$6.5
All-in cost (materials + labor + shipping)
$10.1
4.2x
idiot index (price ÷ materials)
2.7x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.