MARKUPINDEX.COM · IDIOT INDEX REPORT
Frosted Flakes 13.5oz
Kellogg's · Food / Cereal
CANONICAL STAT
The estimated idiot index of the Kellogg's Frosted Flakes 13.5oz is 4.2x — it retails for $4.99 while its raw materials cost approximately $1.2.
Stable URL: https://markupindex.com/p/s522
Retail price
$4.99
Raw materials
$1.2
All-in cost (materials + labor + shipping)
$2.3
4.2x
idiot index (price ÷ materials)
2.2x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.