MARKUPINDEX.COM · IDIOT INDEX REPORT
Cheerios Original 18oz
General Mills · Food / Cereal
CANONICAL STAT
The estimated idiot index of the General Mills Cheerios Original 18oz is 3.9x — it retails for $5.49 while its raw materials cost approximately $1.4.
Stable URL: https://markupindex.com/p/s521
Retail price
$5.49
Raw materials
$1.4
All-in cost (materials + labor + shipping)
$2.6
3.9x
idiot index (price ÷ materials)
2.1x
vs all-in cost
26%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.