MARKUPINDEX.COM · IDIOT INDEX REPORT
AG1 (Athletic Greens) 30 servings
AG1 · Pharma / Supplements
CANONICAL STAT
The estimated idiot index of the AG1 AG1 (Athletic Greens) 30 servings is 5.5x — it retails for $99 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s518
Retail price
$99
Raw materials
$18
All-in cost (materials + labor + shipping)
$26
5.5x
idiot index (price ÷ materials)
3.8x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.