MARKUPINDEX.COM · IDIOT INDEX REPORT
Pepto-Bismol 16oz
P&G · Pharma / OTC
CANONICAL STAT
The estimated idiot index of the P&G Pepto-Bismol 16oz is 7.1x — it retails for $9.99 while its raw materials cost approximately $1.4.
Stable URL: https://markupindex.com/p/s514
Retail price
$9.99
Raw materials
$1.4
All-in cost (materials + labor + shipping)
$2.9
7.1x
idiot index (price ÷ materials)
3.4x
vs all-in cost
14%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.