MARKUPINDEX.COM · IDIOT INDEX REPORT
NyQuil Severe 12oz
Vicks · Pharma / OTC
CANONICAL STAT
The estimated idiot index of the Vicks NyQuil Severe 12oz is 9.3x — it retails for $13.99 while its raw materials cost approximately $1.5.
Stable URL: https://markupindex.com/p/s513
Retail price
$13.99
Raw materials
$1.5
All-in cost (materials + labor + shipping)
$3.3
9.3x
idiot index (price ÷ materials)
4.2x
vs all-in cost
11%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.