MARKUPINDEX.COM · IDIOT INDEX REPORT
Tums Extra Strength 96ct
GSK · Pharma / OTC
CANONICAL STAT
The estimated idiot index of the GSK Tums Extra Strength 96ct is 7.8x — it retails for $6.99 while its raw materials cost approximately $0.9.
Stable URL: https://markupindex.com/p/s512
Retail price
$6.99
Raw materials
$0.9
All-in cost (materials + labor + shipping)
$2
7.8x
idiot index (price ÷ materials)
3.5x
vs all-in cost
13%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.