MARKUPINDEX.COM · IDIOT INDEX REPORT
Chanel No. 5 EDP 100ml
Chanel · Beauty / Fragrance
CANONICAL STAT
The estimated idiot index of the Chanel Chanel No. 5 EDP 100ml is 20.6x — it retails for $185 while its raw materials cost approximately $9.
Stable URL: https://markupindex.com/p/s488
Retail price
$185
Raw materials
$9
All-in cost (materials + labor + shipping)
$15.5
20.6x
idiot index (price ÷ materials)
11.9x
vs all-in cost
5%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.