MARKUPINDEX.COM · IDIOT INDEX REPORT
MAC Ruby Woo Lipstick
MAC · Beauty / Makeup
CANONICAL STAT
The estimated idiot index of the MAC MAC Ruby Woo Lipstick is 13.3x — it retails for $24 while its raw materials cost approximately $1.8.
Stable URL: https://markupindex.com/p/s484
Retail price
$24
Raw materials
$1.8
All-in cost (materials + labor + shipping)
$3.1
13.3x
idiot index (price ÷ materials)
7.7x
vs all-in cost
8%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.