MARKUPINDEX.COM · IDIOT INDEX REPORT
Living Proof Perfect Hair Day Dry Shampoo
Living Proof · Beauty / Haircare
CANONICAL STAT
The estimated idiot index of the Living Proof Living Proof Perfect Hair Day Dry Shampoo is 7.1x — it retails for $27 while its raw materials cost approximately $3.8.
Stable URL: https://markupindex.com/p/s477
Retail price
$27
Raw materials
$3.8
All-in cost (materials + labor + shipping)
$6.5
7.1x
idiot index (price ÷ materials)
4.2x
vs all-in cost
14%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.