MARKUPINDEX.COM · IDIOT INDEX REPORT
Sunday Riley Good Genes
Sunday Riley · Beauty / Skincare
CANONICAL STAT
The estimated idiot index of the Sunday Riley Sunday Riley Good Genes is 10.2x — it retails for $122 while its raw materials cost approximately $12.
Stable URL: https://markupindex.com/p/s475
Retail price
$122
Raw materials
$12
All-in cost (materials + labor + shipping)
$18.5
10.2x
idiot index (price ÷ materials)
6.6x
vs all-in cost
10%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.