MARKUPINDEX.COM · IDIOT INDEX REPORT
The Ordinary Niacinamide 10%
The Ordinary · Beauty / Skincare
CANONICAL STAT
The estimated idiot index of the The Ordinary The Ordinary Niacinamide 10% is 5.9x — it retails for $6.5 while its raw materials cost approximately $1.1.
Stable URL: https://markupindex.com/p/s471
Retail price
$6.5
Raw materials
$1.1
All-in cost (materials + labor + shipping)
$2.1
5.9x
idiot index (price ÷ materials)
3.1x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.