MARKUPINDEX.COM · IDIOT INDEX REPORT
Drunk Elephant C-Firma Day Serum
Drunk Elephant · Beauty / Skincare
CANONICAL STAT
The estimated idiot index of the Drunk Elephant Drunk Elephant C-Firma Day Serum is 7.3x — it retails for $80 while its raw materials cost approximately $11.
Stable URL: https://markupindex.com/p/s470
Retail price
$80
Raw materials
$11
All-in cost (materials + labor + shipping)
$16.5
7.3x
idiot index (price ÷ materials)
4.8x
vs all-in cost
14%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.