MARKUPINDEX.COM · IDIOT INDEX REPORT
SK-II Facial Treatment Essence 230ml
SK-II · Beauty / Skincare
CANONICAL STAT
The estimated idiot index of the SK-II SK-II Facial Treatment Essence 230ml is 13.1x — it retails for $235 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s468
Retail price
$235
Raw materials
$18
All-in cost (materials + labor + shipping)
$27.5
13.1x
idiot index (price ÷ materials)
8.5x
vs all-in cost
8%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.