MARKUPINDEX.COM · IDIOT INDEX REPORT
Warby Parker Haskell
Warby Parker · Apparel / Sunglasses
CANONICAL STAT
The estimated idiot index of the Warby Parker Warby Parker Haskell is 6.8x — it retails for $95 while its raw materials cost approximately $14.
Stable URL: https://markupindex.com/p/s433
Retail price
$95
Raw materials
$14
All-in cost (materials + labor + shipping)
$22.5
6.8x
idiot index (price ÷ materials)
4.2x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.