MARKUPINDEX.COM · IDIOT INDEX REPORT
Persol PO0649
Persol · Apparel / Sunglasses
CANONICAL STAT
The estimated idiot index of the Persol Persol PO0649 is 15.7x — it retails for $345 while its raw materials cost approximately $22.
Stable URL: https://markupindex.com/p/s431
Retail price
$345
Raw materials
$22
All-in cost (materials + labor + shipping)
$36
15.7x
idiot index (price ÷ materials)
9.6x
vs all-in cost
6%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.