MARKUPINDEX.COM · IDIOT INDEX REPORT
Allbirds Wool Runner
Allbirds · Apparel / Sneakers
CANONICAL STAT
The estimated idiot index of the Allbirds Allbirds Wool Runner is 6.1x — it retails for $110 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s404
Retail price
$110
Raw materials
$18
All-in cost (materials + labor + shipping)
$29.5
6.1x
idiot index (price ÷ materials)
3.7x
vs all-in cost
16%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.