MARKUPINDEX.COM · IDIOT INDEX REPORT
Hoka Clifton 9
Hoka · Apparel / Sneakers
CANONICAL STAT
The estimated idiot index of the Hoka Hoka Clifton 9 is 8.1x — it retails for $145 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s402
Retail price
$145
Raw materials
$18
All-in cost (materials + labor + shipping)
$30.5
8.1x
idiot index (price ÷ materials)
4.8x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.