MARKUPINDEX.COM · IDIOT INDEX REPORT
New Balance 2002R
New Balance · Apparel / Sneakers
CANONICAL STAT
The estimated idiot index of the New Balance New Balance 2002R is 6.8x — it retails for $149.99 while its raw materials cost approximately $22.
Stable URL: https://markupindex.com/p/s401
Retail price
$149.99
Raw materials
$22
All-in cost (materials + labor + shipping)
$37
6.8x
idiot index (price ÷ materials)
4.1x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.