MARKUPINDEX.COM · IDIOT INDEX REPORT
Adidas Ultraboost 23
Adidas · Apparel / Sneakers
CANONICAL STAT
The estimated idiot index of the Adidas Adidas Ultraboost 23 is 8.6x — it retails for $190 while its raw materials cost approximately $22.
Stable URL: https://markupindex.com/p/s399
Retail price
$190
Raw materials
$22
All-in cost (materials + labor + shipping)
$37
8.6x
idiot index (price ÷ materials)
5.1x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.