MARKUPINDEX.COM · IDIOT INDEX REPORT
Adidas Samba OG
Adidas · Apparel / Sneakers
CANONICAL STAT
The estimated idiot index of the Adidas Adidas Samba OG is 9.1x — it retails for $100 while its raw materials cost approximately $11.
Stable URL: https://markupindex.com/p/s398
Retail price
$100
Raw materials
$11
All-in cost (materials + labor + shipping)
$20
9.1x
idiot index (price ÷ materials)
5.0x
vs all-in cost
11%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.