MARKUPINDEX.COM · IDIOT INDEX REPORT
Nike Dunk Low
Nike · Apparel / Sneakers
CANONICAL STAT
The estimated idiot index of the Nike Nike Dunk Low is 9.6x — it retails for $115 while its raw materials cost approximately $12.
Stable URL: https://markupindex.com/p/s397
Retail price
$115
Raw materials
$12
All-in cost (materials + labor + shipping)
$22.5
9.6x
idiot index (price ÷ materials)
5.1x
vs all-in cost
10%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.