MARKUPINDEX.COM · IDIOT INDEX REPORT
Floyd The Sofa
Floyd · Furniture / Sofas
CANONICAL STAT
The estimated idiot index of the Floyd Floyd The Sofa is 3.6x — it retails for $2,200 while its raw materials cost approximately $615.
Stable URL: https://markupindex.com/p/s377
Retail price
$2,200
Raw materials
$615
All-in cost (materials + labor + shipping)
$980
3.6x
idiot index (price ÷ materials)
2.2x
vs all-in cost
28%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.