MARKUPINDEX.COM · IDIOT INDEX REPORT
Instant Pot Duo 6qt
Instant Pot · Kitchen / Small Appliances
CANONICAL STAT
The estimated idiot index of the Instant Pot Instant Pot Duo 6qt is 3.6x — it retails for $99.99 while its raw materials cost approximately $28.
Stable URL: https://markupindex.com/p/s345
Retail price
$99.99
Raw materials
$28
All-in cost (materials + labor + shipping)
$47
3.6x
idiot index (price ÷ materials)
2.1x
vs all-in cost
28%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.