MARKUPINDEX.COM · IDIOT INDEX REPORT
Brita Standard Pitcher
Brita · Appliances / Water
CANONICAL STAT
The estimated idiot index of the Brita Brita Standard Pitcher is 5.9x — it retails for $24.99 while its raw materials cost approximately $4.2.
Stable URL: https://markupindex.com/p/s304
Retail price
$24.99
Raw materials
$4.2
All-in cost (materials + labor + shipping)
$7.4
5.9x
idiot index (price ÷ materials)
3.4x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.