MARKUPINDEX.COM · IDIOT INDEX REPORT
Whoop 4.0
Whoop · Electronics / Wearables
CANONICAL STAT
The estimated idiot index of the Whoop Whoop 4.0 is 7.5x — it retails for $239 while its raw materials cost approximately $32.
Stable URL: https://markupindex.com/p/s263
Retail price
$239
Raw materials
$32
All-in cost (materials + labor + shipping)
$49
7.5x
idiot index (price ÷ materials)
4.9x
vs all-in cost
13%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.