MARKUPINDEX.COM · IDIOT INDEX REPORT
GoPro Hero 12 Black
GoPro · Electronics / Cameras
CANONICAL STAT
The estimated idiot index of the GoPro GoPro Hero 12 Black is 5.5x — it retails for $399 while its raw materials cost approximately $72.
Stable URL: https://markupindex.com/p/s239
Retail price
$399
Raw materials
$72
All-in cost (materials + labor + shipping)
$101
5.5x
idiot index (price ÷ materials)
4.0x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.