MARKUPINDEX.COM · IDIOT INDEX REPORT
DualSense Wireless Controller
Sony · Electronics / Gaming
CANONICAL STAT
The estimated idiot index of the Sony DualSense Wireless Controller is 5.8x — it retails for $69.99 while its raw materials cost approximately $12.
Stable URL: https://markupindex.com/p/s221
Retail price
$69.99
Raw materials
$12
All-in cost (materials + labor + shipping)
$20
5.8x
idiot index (price ÷ materials)
3.5x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.