MARKUPINDEX.COM · IDIOT INDEX REPORT
Roku Express 4K
Roku · Electronics / Streaming
CANONICAL STAT
The estimated idiot index of the Roku Roku Express 4K is 5.7x — it retails for $39.99 while its raw materials cost approximately $7.
Stable URL: https://markupindex.com/p/s209
Retail price
$39.99
Raw materials
$7
All-in cost (materials + labor + shipping)
$12
5.7x
idiot index (price ÷ materials)
3.3x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.