MARKUPINDEX.COM · IDIOT INDEX REPORT
Tide Liquid 138oz
Tide · Household / Cleaning
CANONICAL STAT
The estimated idiot index of the Tide Tide Liquid 138oz is 6.0x — it retails for $22.99 while its raw materials cost approximately $3.8.
Stable URL: https://markupindex.com/p/s190
Retail price
$22.99
Raw materials
$3.8
All-in cost (materials + labor + shipping)
$6.5
6.0x
idiot index (price ÷ materials)
3.5x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.