MARKUPINDEX.COM · IDIOT INDEX REPORT
Lay's Classic 7.75oz
Frito-Lay · Food / Snacks
CANONICAL STAT
The estimated idiot index of the Frito-Lay Lay's Classic 7.75oz is 14.3x — it retails for $4.99 while its raw materials cost approximately $0.35.
Stable URL: https://markupindex.com/p/s167
Retail price
$4.99
Raw materials
$0.35
All-in cost (materials + labor + shipping)
$1.15
14.3x
idiot index (price ÷ materials)
4.3x
vs all-in cost
7%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.