MARKUPINDEX.COM · IDIOT INDEX REPORT
Red Bull 8.4oz Can
Red Bull · Food / Beverage
CANONICAL STAT
The estimated idiot index of the Red Bull Red Bull 8.4oz Can is 10.7x — it retails for $2.99 while its raw materials cost approximately $0.28.
Stable URL: https://markupindex.com/p/s164
Retail price
$2.99
Raw materials
$0.28
All-in cost (materials + labor + shipping)
$0.62
10.7x
idiot index (price ÷ materials)
4.8x
vs all-in cost
9%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.