MARKUPINDEX.COM · IDIOT INDEX REPORT
Evian 1L Bottle
Evian · Food / Beverage
CANONICAL STAT
The estimated idiot index of the Evian Evian 1L Bottle is 31.3x — it retails for $2.5 while its raw materials cost approximately $0.08.
Stable URL: https://markupindex.com/p/s163
Retail price
$2.5
Raw materials
$0.08
All-in cost (materials + labor + shipping)
$0.5
31.3x
idiot index (price ÷ materials)
5.0x
vs all-in cost
3%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.