MARKUPINDEX.COM · IDIOT INDEX REPORT
Coca-Cola 12-pack Cans
Coca-Cola · Food / Beverage
CANONICAL STAT
The estimated idiot index of the Coca-Cola Coca-Cola 12-pack Cans is 4.1x — it retails for $7.99 while its raw materials cost approximately $1.95.
Stable URL: https://markupindex.com/p/s162
Retail price
$7.99
Raw materials
$1.95
All-in cost (materials + labor + shipping)
$3.1
4.1x
idiot index (price ÷ materials)
2.6x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.