MARKUPINDEX.COM · IDIOT INDEX REPORT
McDonald's Big Mac
McDonald's · Food / Prepared
CANONICAL STAT
The estimated idiot index of the McDonald's McDonald's Big Mac is 4.3x — it retails for $5.99 while its raw materials cost approximately $1.38.
Stable URL: https://markupindex.com/p/s159
Retail price
$5.99
Raw materials
$1.38
All-in cost (materials + labor + shipping)
$2.52
4.3x
idiot index (price ÷ materials)
2.4x
vs all-in cost
23%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.