MARKUPINDEX.COM · IDIOT INDEX REPORT
Starbucks Grande Latte
Starbucks · Food / Prepared
CANONICAL STAT
The estimated idiot index of the Starbucks Starbucks Grande Latte is 8.3x — it retails for $5.95 while its raw materials cost approximately $0.72.
Stable URL: https://markupindex.com/p/s158
Retail price
$5.95
Raw materials
$0.72
All-in cost (materials + labor + shipping)
$2.17
8.3x
idiot index (price ÷ materials)
2.7x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.