MARKUPINDEX.COM · IDIOT INDEX REPORT
Advil 200mg 100ct
Pfizer · Pharma / OTC
CANONICAL STAT
The estimated idiot index of the Pfizer Advil 200mg 100ct is 15.3x — it retails for $12.99 while its raw materials cost approximately $0.85.
Stable URL: https://markupindex.com/p/s155
Retail price
$12.99
Raw materials
$0.85
All-in cost (materials + labor + shipping)
$1.9
15.3x
idiot index (price ÷ materials)
6.8x
vs all-in cost
7%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.