MARKUPINDEX.COM · IDIOT INDEX REPORT
MAC Ruby Woo Lipstick
MAC · Beauty / Cosmetics
CANONICAL STAT
The estimated idiot index of the MAC MAC Ruby Woo Lipstick is 41.8x — it retails for $23 while its raw materials cost approximately $0.55.
Stable URL: https://markupindex.com/p/s139
Retail price
$23
Raw materials
$0.55
All-in cost (materials + labor + shipping)
$1.1
41.8x
idiot index (price ÷ materials)
20.9x
vs all-in cost
2%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.