MARKUPINDEX.COM · IDIOT INDEX REPORT
Maybelline Great Lash Mascara
Maybelline · Beauty / Cosmetics
CANONICAL STAT
The estimated idiot index of the Maybelline Maybelline Great Lash Mascara is 21.4x — it retails for $5.99 while its raw materials cost approximately $0.28.
Stable URL: https://markupindex.com/p/s138
Retail price
$5.99
Raw materials
$0.28
All-in cost (materials + labor + shipping)
$0.65
21.4x
idiot index (price ÷ materials)
9.2x
vs all-in cost
5%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.