MARKUPINDEX.COM · IDIOT INDEX REPORT
Adidas Samba OG
Adidas · Apparel / Footwear
CANONICAL STAT
The estimated idiot index of the Adidas Adidas Samba OG is 9.5x — it retails for $100 while its raw materials cost approximately $10.5.
Stable URL: https://markupindex.com/p/s117
Retail price
$100
Raw materials
$10.5
All-in cost (materials + labor + shipping)
$18.5
9.5x
idiot index (price ÷ materials)
5.4x
vs all-in cost
11%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.