MARKUPINDEX.COM · IDIOT INDEX REPORT
Nike Air Jordan 1 Mid
Nike · Apparel / Footwear
CANONICAL STAT
The estimated idiot index of the Nike Nike Air Jordan 1 Mid is 9.6x — it retails for $125 while its raw materials cost approximately $13.
Stable URL: https://markupindex.com/p/s116
Retail price
$125
Raw materials
$13
All-in cost (materials + labor + shipping)
$22
9.6x
idiot index (price ÷ materials)
5.7x
vs all-in cost
10%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.