MARKUPINDEX.COM · IDIOT INDEX REPORT
The North Face Denali
The North Face · Apparel / Outerwear
CANONICAL STAT
The estimated idiot index of the The North Face The North Face Denali is 7.3x — it retails for $249 while its raw materials cost approximately $34.
Stable URL: https://markupindex.com/p/s113
Retail price
$249
Raw materials
$34
All-in cost (materials + labor + shipping)
$51
7.3x
idiot index (price ÷ materials)
4.9x
vs all-in cost
14%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.