MARKUPINDEX.COM · IDIOT INDEX REPORT
Patagonia Nano Puff Jacket
Patagonia · Apparel / Outerwear
CANONICAL STAT
The estimated idiot index of the Patagonia Patagonia Nano Puff Jacket is 8.2x — it retails for $229 while its raw materials cost approximately $28.
Stable URL: https://markupindex.com/p/s111
Retail price
$229
Raw materials
$28
All-in cost (materials + labor + shipping)
$43
8.2x
idiot index (price ÷ materials)
5.3x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.