MARKUPINDEX.COM · IDIOT INDEX REPORT
Purple Mattress Queen
Purple · Furniture / Mattresses
CANONICAL STAT
The estimated idiot index of the Purple Purple Mattress Queen is 4.6x — it retails for $1,499 while its raw materials cost approximately $325.
Stable URL: https://markupindex.com/p/s103
Retail price
$1,499
Raw materials
$325
All-in cost (materials + labor + shipping)
$525
4.6x
idiot index (price ÷ materials)
2.9x
vs all-in cost
22%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.