MARKUPINDEX.COM · IDIOT INDEX REPORT
Hydro Flask 32oz
Hydro Flask · Kitchen / Drinkware
CANONICAL STAT
The estimated idiot index of the Hydro Flask Hydro Flask 32oz is 5.9x — it retails for $49.95 while its raw materials cost approximately $8.5.
Stable URL: https://markupindex.com/p/s088
Retail price
$49.95
Raw materials
$8.5
All-in cost (materials + labor + shipping)
$14
5.9x
idiot index (price ÷ materials)
3.6x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.