MARKUPINDEX.COM · IDIOT INDEX REPORT
Yeti Rambler 20oz Tumbler
Yeti · Kitchen / Drinkware
CANONICAL STAT
The estimated idiot index of the Yeti Yeti Rambler 20oz Tumbler is 4.7x — it retails for $35 while its raw materials cost approximately $7.5.
Stable URL: https://markupindex.com/p/s086
Retail price
$35
Raw materials
$7.5
All-in cost (materials + labor + shipping)
$13
4.7x
idiot index (price ÷ materials)
2.7x
vs all-in cost
21%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.