MARKUPINDEX.COM · IDIOT INDEX REPORT
Ring Video Doorbell
Ring · Electronics / Smart Home
CANONICAL STAT
The estimated idiot index of the Ring Ring Video Doorbell is 5.6x — it retails for $99.99 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s056
Retail price
$99.99
Raw materials
$18
All-in cost (materials + labor + shipping)
$28
5.6x
idiot index (price ÷ materials)
3.6x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.