MARKUPINDEX.COM · IDIOT INDEX REPORT
Magic Keyboard
Apple · Electronics / Peripherals
CANONICAL STAT
The estimated idiot index of the Apple Magic Keyboard is 4.5x — it retails for $99 while its raw materials cost approximately $22.
Stable URL: https://markupindex.com/p/s051
Retail price
$99
Raw materials
$22
All-in cost (materials + labor + shipping)
$36
4.5x
idiot index (price ÷ materials)
2.8x
vs all-in cost
22%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.