MARKUPINDEX.COM · IDIOT INDEX REPORT
Sony A7 IV
Sony · Electronics / Cameras
CANONICAL STAT
The estimated idiot index of the Sony Sony A7 IV is 5.6x — it retails for $2,499 while its raw materials cost approximately $445.
Stable URL: https://markupindex.com/p/s039
Retail price
$2,499
Raw materials
$445
All-in cost (materials + labor + shipping)
$604
5.6x
idiot index (price ÷ materials)
4.1x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.