MARKUPINDEX.COM · IDIOT INDEX REPORT
Oura Ring Gen 3
Oura · Electronics / Wearables
CANONICAL STAT
The estimated idiot index of the Oura Oura Ring Gen 3 is 12.5x — it retails for $349 while its raw materials cost approximately $28.
Stable URL: https://markupindex.com/p/s032
Retail price
$349
Raw materials
$28
All-in cost (materials + labor + shipping)
$49
12.5x
idiot index (price ÷ materials)
7.1x
vs all-in cost
8%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.